Creativity is vital for every part of the economy. The ability to generate a diverse set of business options through new ideas is a central feature of innovation in all firms and, as such, is central to sustained economic growth. Design, as a structured creative process, is an important competitive tool for firms in many sectors, although design activities can take many forms across those different sectors.
Creative thought is a very emotional process less rational. Every product we touch in the world has thousands of hour design input so it is an important aspect of business success.
The workshop is designed to integrate the business idea once defined and then help create it's uniqueness using design solutions to impact on the customer. The participants are to develop a visual brief to inspire all creative output using imagery that enables good visual solutions for advertising, design, brand narrative product design etc.