This module presents the concept of marketing at both the strategic and tactical level. He explains the basic principles and methods of marketing in the context of organizations, business management practices and a changing business environment. The course covers strategies for influencing client behavior throughout the project lifecycle. Students will be able to develop skills in segmentation and targeted use of market opportunities, as well as develop positioning strategies. The concept of the presentation "Bright Ideas", which is part of the module, forms competencies related to the analysis of the business environment, STP, MARCOMS, etc., and gives an opportunity to look at a real project through the prism of marketing.